Smooth UX, Multi-Channel, Customer Experiences … Break the jargon with this handy free e-book • The Register
action It’s easy to say that you want to deliver seamless experiences to your customers across multiple channels. But what does that mean anyway?
This question arises especially for software engineers who like to measure and business administrators who are used to managing things that can be measured.
But in today’s modern multi-channel interaction with customers, the picture is complex and sometimes blurred. Sure, it’s important to keep track of when a customer contacted your support team, how long that interaction took, and whether the problem was resolved. But how do you connect what’s happening on a mobile app with what’s happening on your website or call center?
And softer topics must also be taken into account, because perceptions and emotions are also part of the overall customer experience. A less good experience on your website can mean the customer never downloads the app or even picks up the phone.
So how do you learn to juggle all of these factors as you shape the multi-channel journey customers need and expect, especially in the COVID-19 era and beyond? And how do you manage all of this when you just don’t have enough developers on hand?
You can start with this e-book, provided by OutSystems, the experts in modern app development, and AWS, to learn how to use a modern app platform and AI to deliver smooth customer experiences.
From multi-channel to omni-channel to multi-experience, you will receive a breakdown of the most important terms, their meaning and content.
You will also know the difference between User Experience (UX) and Customer Experience (CX) and how the two are related.
And you will get an insight into how companies have revamped their approach to CX in general and app development in particular, revolutionizing their business in the process.
In the end, you’ll be ready to revise your own approach to CX and have a clearer idea of what to look for to help you with this.
If you want to know a little more, you can join this webinar, and when you’re ready to take your own big leap forward, you can go straight to AWS and try OutSystems for free. What could be warmer and fluffier than that?
Sponsored by OutSystems