GM plans 50 new digital features, services by 2026 – Executive

The new GM logo is seen on the facade of General Motors’ headquarters in Detroit, Michigan, the United States, March 16, 2021. REUTERS/Rebecca Cook

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Feb 24 (Reuters) – General Motors is aiming to grow its non-vehicle revenue by rolling out dozens of new chargeable digital features by 2026, including one that allows a car to predict when it will need servicing, it said a top manager on Thursday.

“We have about 50 value-added products and services that we will launch over the next 36 to 48 months,” said Steve Carlisle, president of GM North America, at an investor conference.

Carlysle said GM’s OnStar unit, which now offers insurance to drivers in addition to concierge services, generates about $32 a month per customer, and its enhanced Super Cruise driver assistance feature will bolster that further.

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The new digital products, including in-vehicle subscriptions, are powered by GM’s Ultifi software and connectivity platform. Ultifi will also enable over-the-air software updates and help drivers and passengers with tasks like online shopping.

Carlysle said some of the digital features are designed to take advantage of larger displays that GM is installing on the GMC Hummer EV, Chevrolet Silverado EV, Cadillac Lyriq and other future electric vehicles.

“The larger screens of our electric vehicles will allow us to bring more data-centric software products to customers,” he said.

He also said GM is considering flexible pricing options for a number of these digital features, including monthly, yearly and lifetime subscriptions.

The launch of more data-driven services and products is part of CEO Mary Barra’s plan, announced last October, to double GM’s annual sales to about $280 billion by 2030. read more

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Reporting by Paul Lienert in Detroit; Editing by David Gregorio

Our standards: The Thomson Reuters Trust Principles.

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