Emplifi Social Commerce Cloud is integrated with Oracle Commerce and is now available on the Oracle Cloud Marketplace

NEW YORK–(BUSINESS WIRE)–Emplifia leading customer experience (CX) platform and member of the Oracle PartnerNetwork (OPN), today announced that its Social Commerce Cloud is now integrated with and available on Oracle Commerce Oracle Cloud Marketplace. Emplifi’s new integration with Oracle Commerce helps B2B and B2C brands generate increased revenue from increasingly popular social media stores while leveraging an existing e-commerce ecosystem to increase ROI.

Integration between the Emplifi and Oracle Commerce platforms allows brands to easily access product collections and catalogs configured in Oracle Commerce, then sync and sell through social media storefronts with little IT or development effort. B2C brands looking to attract and convert shoppers on Facebook, Pinterest and Instagram stores can also be assured of the accuracy of inventory and sales data due to real-time two-way synchronization between the two platforms coupled with real-time dashboards and analytics Order statuses look forward to Emplifi Social Commerce Cloud.

Selling through social media stores has become a high priority for B2C and direct-to-consumer brands. according to a to learn conducted by Forrester Consulting on behalf of Emplifi, 52% of B2C social commerce decision makers lack the ability to manage and/or optimize inventory across social channels and 46% say their IT is overburdened and scaling cannot support across multiple social platforms.

“Today’s shoppers use social media not only to discover and research products, but also to buy. This shift in consumer buying behavior is driving e-commerce and IT teams to invest, but each platform has its technical nuances,” said Todd McCaslin, chief technology officer, Emplifi. “With the Emplifi Social Commerce Cloud, brands can easily orchestrate, integrate and sync all social shops with leading e-commerce platforms like Oracle Commerce without much development effort.”

“The cloud represents a tremendous opportunity for our partner community,” said David Hicks, group vice president, Worldwide ISV Cloud Business Development, Oracle. “Emplifi’s commitment to innovation with Oracle Cloud and high-quality execution helps our mutual customers receive cloud-ready CX solutions ready to meet critical business needs.”

Emplifi’s Social Commerce Cloud is designed to help brands power the entire social shopping journey, from discovery and research to sales and post-purchase support. The platform includes Cross-Channel ShopSync for e-commerce and storefront integration; salesperson conversational commerce to answer consumer questions in real time; integrated social customer care tools for customer service; and Store 360 ​​Analytics to enable brands to measure real-time sales performance across all social shops through comprehensive, customizable dashboards and reports.

Oracle Cloud Marketplace is a one-stop shop for Oracle customers seeking trusted business applications that offer unique business solutions, including those that extend Oracle Cloud applications. Oracle Cloud is an enterprise cloud that delivers massive, immutable performance and next-generation security through a comprehensive portfolio of services including SaaS, application development, application hosting, and business analytics. Customers gain access to leading compute, storage, data management, security, integration, HPC, artificial intelligence (AI) and blockchain services to extend and modernize their critical workloads. Oracle Cloud runs Oracle Autonomous Database, the industry’s first and only self-driving database.

To learn more about Emplifi Social Commerce Cloud visit: https://emplifi.io/products/social-commerce

About Emplifi

Emplifi is the leading unified CX platform that brings together marketing, commerce and care to help businesses bridge the customer experience gap. More than 7,800 brands, including Delta Air Lines, Ford Motor Company and McDonald’s, rely on Emplifi to provide their customers with exceptional experiences at every touch point. For more information visit www.emplifi.io.

About Oracle PartnerNetwork

Oracle PartnerNetwork (OPN) is Oracle’s partner program designed to enable partners to accelerate the transition to the cloud and deliver great business outcomes for customers. The OPN program allows partners to engage with Oracle through tracks aligned to how they go to market: Cloud Build for partners offering products or services built on or integrated with Oracle Cloud are; Cloud Sell for partners reselling Oracle Cloud technology; Cloud Service for partners who implement, provide, and manage Oracle Cloud Services; and License & Hardware for partners who build, maintain, or sell Oracle software licenses or hardware products. Customers can accelerate their business goals with OPN partners who have gained expertise in a product family or cloud service. To learn more visit: http://www.oracle.com/partnernetwork

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