Blippar introduces the free WebAR SDK tool


NEW YORK & LONDON – (BUSINESS WIRE) – Leading company in Augmented Reality (AR) technology Blippar today announced its commitment to putting power in the hands of developers with the introduction of its WebAR SDK technology. The toolkit will enable AR creators to build their own immersive WebAR experiences from scratch using HTML and Java coding.

WebAR SDK users have access to full 24/7 support from the Blippar team to refine their creative campaigns via platforms such as Browser, Facebook, TikTok, WeChat and WhatsApp – another step to ensure that Access to AR creativity is available to all.

Blippar’s WebAR SDK contains the most advanced implementation of Simultaneous Location and Mapping (SLAM) to date, with 99% tracking accuracy when locked, with an error rate of less than 1% for angular accuracy. SLAM is a suite of computer vision technologies that enable AR developers and creatives to create much more interactive, immersive, and realistic AR experiences by using the device camera to create a network of the user’s surroundings that Includes floors, walls, ceilings, and other objects. This allows the SDK to keep track of the user’s environment and make everything in it an interactive element, as well as locking AR elements relative to the environment.

In 2016, Blippar pioneered the creation of WebAR, which enables developers to easily deliver and scale AR experiences through a website or scan a QR code, thereby opening up access to AR by eliminating the need for the user to download an app. Previously, Blippar’s WebAR technology was only available through its AR creation and publishing platform. BlippBuilder; a no-code platform that enables AR rendering in a web browser over SLAM.

The AR industry is booming, with the most recent AR-friendly iPhone updates from Apple, Xiaomi, Snap and Facebook AR hardware development explain why the market is valued $ 50 billion by 2024. New and innovative use cases arise every day; does not allow private customers to use their Decisions before you buy, Test drive a new car, to Training of surgeons in lifesaving techniques. Blippar is at the forefront of AR innovation; Over the past twelve months, global brands like OnePlus, Corona and T-Mobile have delivered highly creative and immersive AR experiences through Blippar’s in-house creative capacity StudioB. In March, the company announced a Pre-Series A funding round that would advance the company’s industry-leading technology to give developers even greater access to powerful AR design technology such as the WebAR SDK.

Faisal Galaria, CEO of Blippar, commented, “We believe that the world with more creators is a better place. Blippar is focused on making AR widely available and putting the most powerful AR creation tools in the hands of brands, agencies and developers. With our new WebAR SDK, we enable creatives and developers to create and publish their own WebAR experiences from scratch, anchored with our most advanced SLAM technology to date. In addition to making WebAR SDK easy to use, we’ve made pricing intuitive and accessible. We are excited to see how our users push the boundaries of AR even further. ”

Mark Whelan, Chief Creative Officer of global media group Havas, said, “This is a really exciting moment for creativity. It’s now in the hands of creatives to literally bring their ideas to life through immersive, interactive campaigns. AR combines creativity, technology and media to deliver truly compelling and engaging brand experiences for consumers. ”

Charlie Fink, XR Consultant, Columnist, and Author, commented, “We’re just beginning to understand what the metaverse will be, but we know that developers will need fully functional, web-based, cross-platform AR content creation platforms to make it a reality . A free WebAR SDK like Blippar, which combines SLAM, tracking and computer vision, will grab the attention of developers. ”

Pete Lau, CEO and Co-Founder of Oneplus, said, “Every brand wants to get closer to their consumers and AR is the perfect way to do that. Blippar’s new WebAR SDK technology will transform our marketing – we will be able to rethink digital marketing, product launches and the entire buying experience. ”

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About Blippar

Blippar is a leading technology company specializing in creating and publishing augmented reality (AR) content on any smartphone and on the web. Its AR authoring and publishing platforms, Blippbuilder and WebAR SDK, enable everyone from teachers to creative technologists worldwide to easily and efficiently create and publish their own AR experiences. Blippar’s augmented reality studio, Studio B, includes a team of strategic consultants and designers who can push the technology to its limits and create a bespoke AR campaign to meet individual KPIs. Since launching in the UK in 2011, Blippar’s technology has been used by leading global brands including PepsiCo, Pearson, Burberry, Porsche, Oneplus, GSK, Rugby World Cup and AT&T to create exciting, award-winning experiences that create awareness and the Strengthen customer loyalty.

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