Aurora Mobile partners with leading healthcare app


SHENZHEN, China, Aug. 24, 2021 (GLOBE NEWSWIRE) – Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the “Company”), a leading provider of mobile developer services in China, today announced it has joined a partnership agreement with Health Headline Technology (Hubei) Co., Ltd. (“Health Headline”), the parent company of Health Headline APP. Using the company’s Video-as-a-Service (“JG VaaS”) solutions, Aurora Mobile Health Headline is helping Headline provide comprehensive health information to users in China.

JG VaaS provides extensive content for a comprehensive health service platform from Health Headline

In China, the rising standard of living continues to increase general wellbeing and create greater public awareness of healthy living and the demand for comprehensive health services. In the age of mobility, people are confronted with a flood of information from countless platforms and resources. Traditionally, there is a lack of varied, professional and personalized high-quality content in the area of ​​health information services.

In order to offer more digitized services, Health Headline APP has expanded its service channels to include social e-commerce and also provided users with targeted and personalized information on more than 40 health-related content channels. The professionally curated content meets public demand for comprehensive health information on healthy lifestyles, political trends, industry trends, scientific and medical knowledge, health management and retirement planning. Even older and young children can easily learn and understand popular health topics through articles, videos, infographics, and other easy-to-use formats. Supported by professional doctors, health experts and well-known self-publishing authors, the platform creates a closed cycle of services designed for the exchange of scientific health care and know-how, promotes online engagement and social e-commerce.

JG VaaS optimizes high-quality content, consisting of more than 130 million short videos and over 200,000 daily updates, which are produced by over 100,000 contractually agreed content providers. At the same time, JG VaaS also offers comprehensive analysis options for user behavior, content preferences and application scenarios. By using these high quality videos and AI-driven analyzes in JG VaaS, the Health Headline APP offers users immersive short video services based on its own proprietary algorithm for recommendations, rich media and digital health information. All of these benefits continue to improve the Health Headline APP user experience and ease of use across various stakeholders.

Increase in user value through continuous product innovation

Mr. Liqiang Lu, Senior Vice President of Health Headline, commented, “We are excited to have JG VaaS help us source high quality video content. Based on user behavior and insights, JG VaaS products were very effective in recommending personalized video content in real time for our APP users. Interesting video content has resulted in higher user engagement, longer user dwell times and greater usability, and has helped to optimize the overall user experience on our platform. We look forward to a long-term collaboration with Aurora Mobile and a deeper collaboration with a view to further collaboration opportunities in the future. “

Mr. Shan Jie, Head of Aurora Mobile’s JG VaaS business, commented, “This collaboration demonstrates Health Headline’s trust and recognition for our robust technical capabilities and services. In the future, Aurora Mobile will offer additional high-quality solutions to support Health Headline in developing a leading information platform for the healthcare sector. In the meantime, Aurora Mobile continues to leverage JG VaaS and our extensive experience with developer services to help developers optimize the user experience, improve user retention, and increase users’ average daily screen time. “

As of March 2021, Aurora Mobile made software development kits available for over 1.73 million APPs. The company has also introduced a Unification Messages System (“JG UMS”) that has integrated seven major messaging channels, namely mobile apps, official WeChat accounts, WeChat mini-programs, Short Message Service (“SMS”), emails , Fuwu Alipay and DingTalk, and enables enterprise users to reach their target customers more efficiently through an integrated messaging platform.

About Aurora Mobile Limited

Founded in 2011, Aurora Mobile is a leading provider of mobile developer services in China. Aurora Mobile is committed to providing efficient and stable push notifications, one-click verification, and monetization services for APP traffic to help developers improve, grow, and monetize operational efficiencies. Meanwhile, Aurora Mobile’s vertical applications have expanded into market intelligence and financial risk management, enabling various industries to increase productivity and streamline decision-making.

More information can be found at

Safe Harbor Statement

This release contains forward-looking statements. These statements are made in accordance with the “safe harbor” provisions of the US Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terms such as “will”, “expects”, “expects”, “future”, “intends”, “planet”, “believes”, “estimates”, “confident” and similar statements. The business outlook and management quotes in this release, as well as Aurora Mobile’s strategic and operational plans, contain forward-looking statements, among other things. Aurora Mobile may also make written or oral forward-looking statements to third parties in its periodic reports to the United States Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials, and in oral statements from its officers, directors or employees. Statements that are not historical facts, including but not limited to statements about Aurora Mobile’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those expressed in forward-looking statements, including but not limited to the following: Aurora Mobile’s strategies; future business performance, financial condition and results of operations of Aurora Mobile; Aurora Mobile’s ability to acquire and retain customers; its ability to develop and effectively market data solutions and penetrate the existing developer services market; its ability to migrate to the new ad-driven SaaS model; its ability to maintain or improve its brand; competition with current or future competitors; its ability to continue to have access to mobile data; the laws and regulations relating to data protection and data protection; general economic and business conditions worldwide and in China and assumptions underlying or related to the foregoing. For more information about these and other risks, see the company’s filings with the Securities and Exchange Commission. All information in this press release and in the appendices is as of the date of the press release, and Aurora Mobile makes no obligation to update this information unless required by applicable law.

For general inquiries, please contact:

Aurora Mobile Limited
Email: [email protected]

In China
Mr. Eric Yuan
Phone: + 86-10-5900-1548
Email: [email protected]

In U.S
Mrs. Linda Bergkamp
Phone: + 1-480-614-3004
Email: [email protected]

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