American Express – Higher Montclair NJ Retailers Featured in the Industry | Fintech zoom

Julia Martin

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The Higher Montclair corporate district is being transformed into a brand new American Express Commercial broadcast on national television and social media that sells its Store Small marketing campaign.

The display features a stretch of Valley Street showing the indicators and shop windows of SLA Thai and The MEWS while a brass ensemble performs on the sidewalk. Then a lady is seen rushing to Espresso & Cornbread Co. in the square behind Valley, handing a buyer a brown paper bag over her open car window and exchanging niceties. Another scene shows prospective customers lined up on the sidewalk after a chalk sandwich board that reads “Heat with Vesta Scorching Chocolate” when a worker steps out of the chocolate shop and says: “Buyer”.

American Express sponsors Small Enterprise Saturday, a national event that Montclair is involved in and that will likely take place that Saturday.

Councilor Peter Yacobellis stated that Montclair, with its 5 corporate districts, is a perfect place to do an advertisement for buying by locals.

“We have these quaint little villages crammed with mom and pop retailers,” he said. “There are only a few national chains in Montclair – no Taco Bell, no McDonalds or Burger King, no Walmart. “

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Yacobellis, which was on the market until last year American Express who led the Saturday Small Business Marketing Campaign is a huge source of inspiration for the Montclair companies. He is co-sponsoring the LoveOurMontclair marketing campaign with the Enterprise Enchancment District, which is giving away a $ 100 AmEx reward card every month to someone who uses the hashtag #LoveOurMontclair to support a business in the area.

Montclair was also on American Express“Radar as a result of a number of company executives lingering in town,” Yacobellis said. His frequent appreciative postings about the city may even have inspired some to move right here.

“You keep seeing the drumbeat of things I share about the city,” he said. “It’s all about marketing the city, which is not a hassle given the beautiful location.”

Julia Martin covers Montclair for For unlimited access to very powerful information near you, please subscribe or activate your digital account while we speak.

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Twitter: @TheWriteJulia

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